Build your landing page so that it will keep the users on your page long enough to validate their interest and quality before they proceed to the offer through the funnel you have created. If you keep them on your landing page for too long, you can lose the user’s interest in your final offer. Because then you’ve made too much “noise” before they could even see what you are offering. 

For example, it’s common for gaming or dating landing pages to include several questions before the users can see the offer. But if your questions are barely relevant, there are too many of them or you’ve made the flow long to be sure that the CR of the user who lands on your offer is high enough, you can lose the user instead.

This content was originally published here.